Member-only story
A Shopping Spectacle: The Evolution of Amazon’s Prime Day
Here’s How Amazon’s Prime Day(s) Changed the Online Retail Game Forever.
The Evolution of Amazon’s Prime Day: A Shopping Spectacle
In recent years, Amazon’s Prime Day has emerged as an eagerly anticipated event for shoppers worldwide. This annual sales extravaganza offers an abundance of discounts, exclusive deals, and entertainment options for Amazon Prime members. Since its inception in 2015, Prime Day has experienced remarkable growth, transforming into a cultural phenomenon and a significant milestone in the retail calendar. This article delves into the captivating history of Prime Day and provides insights into the exciting Prime Day(s) of 2023.
Origins of Prime Day
A Celebration of Amazon’s Anniversary
Prime Day was introduced by Amazon to commemorate the company’s 20th anniversary on July 15, 2015. Initially conceived as a one-day event, the occasion aimed to reward loyal Amazon Prime subscribers with exclusive deals and substantial savings across a wide range of products. The inaugural Prime Day promised more deals than Black Friday, traditionally considered the most prominent shopping day of the year.
